Background
Zeit is first e-commerce site on the market to sell time travel trips back into the past. Customers are able to book over 289 different time traveling trips. Travelers will be able to travel back into time to experience the past for themselves.
Process Overview
1. Research - Interviews, Competitive analysis, Persona, Storyboard
2. Information Architecture - Card sorting, Sketches, Sitemap
3. Interaction Design - Task Flows, User Flows, Wireframes, Prototypes
4. UI Design - Mood Board, Brand Logo, Style Tile, UI Kit
5. Iteration and Implementation - Prototype Testing, Affinity Map
Research
Research Goals
Understand the current online e-commerce traveling industry and the users behaviors and preferences while using them.
Who are the potential users for Zeit?
What are some thing users like or dislike about using e-commerce traveling sites?
What motivates our users to use time traveling?
Interviews
Number of participants: 3
Ages: 22 - 53
Key Findings
One of the main reasons people use travel booking sites is their ability to get the lowest prices. Booking things likes flights and hotels together allows them to save money.
Comparing different prices is another important feature that users need to give them peace of mind that they are getting the best price available.
Security is another important aspect that users need. They want to feel safe about purchasing from your website and not worried about getting scammed.
The user wants their trip to be tailored to their own interests and preferences.
Competitive Analysis
Persona and Storyboard
Information Architecture
Card Sorting
Site Map
Interaction Design
Task Flows and User Flow
Wireframes
UI Design
Style Tile
Brand Logo
UI Kit
Iteration and Implementation
High Fidelity Prototype
Usability Testing
Overall Findings and Summary
• Some of the participants did not scroll down the home page to explore other options of viewing trips or to learn more about Zeit. • When searching for a trip all of the participants used the search feature on the home page.
• 3 out of 4 participants mentioned that they thought the themes filter in the search bar was easy to use and would be helpful when narrowing down search results.
• All of the participates understood that the heart shaped icon on each trip was meant for favoriting the trip.
• 2 out 4 of the participants were confused about the length of the trip being that is time travel. • Participants enjoyed the color scheme and said the font was easily readable.
• 2 out of 4 participants mentioned that they would have liked to see a cancel order button/back button during the checkout process.
• One the participants mentioned that the filtering feature on the side of the search results page didn’t have the same title as the search feature on the home page.
Affinity Map
